The Playbook .
Strategic thinking on AI, SaaS growth, and direct-response content — written for founders, marketers, and brand teams who want content that actually moves the needle.
AI SEO in 2026: The Complete System to Rank in AI Search
AI SEO is changing how content gets found — and most teams are still optimising for a search experience that no longer exists. In this post, I break down the complete six-step system I use to rank in AI-generated results, from intent mapping and entity optimisation to schema markup and same-day distribution. If your content is getting ignored by AI Overviews, this is where to start.
Why Most AI Content Does NOT Rank (And How to Fix It)
You're producing more content than ever. So are your competitors. And Google is ranking almost none of it. The problem isn't AI — it's that everyone's prompting the same model and publishing the same output. Here's what's actually killing your rankings, and how to fix it.
AI SEO in 2026: The System I Used to Rank Content (While Most AI Blogs Fail)
Everyone told me to prompt, publish, and wait. It worked briefly — then a core update wiped 60% of my traffic overnight. So I scrapped everything and built a system from scratch. This is the exact three-layer content architecture, prompt protocol, and distribution strategy I now use to rank AI-assisted content while most AI blogs quietly flatline.
How to Build a Content Repurposing Workflow That Actually Runs Itself
Most founders write a LinkedIn post, watch it get traction, and then move on. The idea disappears. The cycle repeats. A content repurposing workflow stops that — here's the full SOP, Notion setup, and recycling system to make every piece of content work harder than you do.