The Playbook .
Strategic thinking on AI, SaaS growth, and direct-response content — written for founders, marketers, and brand teams who want content that actually moves the needle.
How to Use AI to Find Content Gaps Your Competitors Are Missing
Most SaaS content teams look at a competitor's blog, see every topic covered, and conclude the market is full. It isn't. A content gap isn't a topic nobody has written about — it's a topic where nobody has written something worth reading. This is the four-stage AI framework for finding those execution gaps, assessing competitor weakness systematically, and briefing articles that win not because they arrived first but because they are genuinely better.
SaaS Content Strategy: How to Plan 3 Months of Content in One Day
A 3-month SaaS content strategy doesn't take weeks to build — it takes one focused day with the right framework. This is the hour-by-hour planning system: from audience mapping and keyword prioritisation to calendar architecture, article brief skeletons, and a repurposing plan for every piece. Build the whole quarter in a day. Execute it week by week.
How to Turn One SaaS Blog Post Into 10 Pieces of Content With AI
Most SaaS teams publish an article, share it once, and move on — leaving the majority of its strategic value untouched. A single well-written blog post contains enough thinking to fuel ten pieces of content across LinkedIn, email, video, and more. This is the repurposing system, the AI prompts for each format, and the workflow that makes it a standard part of production rather than an afterthought.