Google’s E-E-A-T framework — Experience, Expertise, Authoritativeness, and Trustworthiness — has fundamentally shaped how I approach SEO writing. Rather than treating it as a checklist, I use E-E-A-T as a quality lens to ensure every piece of content I publish is credible, transparent, and genuinely useful. In this article, I break down how I apply each pillar in practice, drawing directly from my journal and real projects. From writing with lived experience and technical depth to supporting claims with credible sources and clear authorship, this piece explains how trust-driven content is built — not optimised for algorithms, but written for people first and rewarded by search engines over time.

Technical writing and SEO writing may look similar on the surface, but they serve very different purposes. This guide breaks down the key differences between technical writing and SEO writing — from audience and tone to structure, skills, and real-world examples — helping writers choose the right approach for every project.

SEO isn’t about keyword stuffing or writing for algorithms — it’s about clarity, structure, and search intent.
This guide explains how SEO actually works for content writers, breaking down crawling, indexing, and ranking in simple terms. With real examples and practical tips, it shows how to write SEO-friendly content that ranks in search engines without sacrificing quality or voice.

From the decline of the Adams family to the rise of Albanian cartels and county lines networks, this in-depth report uncovers how London’s gangs evolved between 2010 and 2025 — exposing their crimes, hierarchies, and the law enforcement battles shaping the capital’s streets.

The Sony A6400 with the 16–50mm kit lens works best when you adjust settings based on your subject. For landscapes, use Aperture Priority around f/8–f/11 at 16–24mm with ISO 100 for sharp, wide shots, and keep your shutter above 1/60s handheld or use a tripod. For portraits, zoom to 35–50mm, open the lens to f/3.5–f/4.5 for a softer background, keep ISO 100–400, and set your shutter to at least 1/125s while using Real-Time Eye AF. On the streets, stick to f/5.6–f/8, Auto ISO up to 3200, a minimum shutter of 1/200s, and mid-range focal lengths around 24–35mm for natural framing. In low light, shoot wide open (f/3.5–f/5.6), raise ISO to 800–3200 if needed, and keep shutter speeds above 1/60s with OSS on; switch to manual focus if AF struggles. For video, follow the 180° shutter rule (1/50s at 24p or 1/60s at 30p), use f/3.5–f/5.6, the lowest possible ISO, AF-C with Face/Eye detection, and wide focal lengths for vlogging or the long end for cinematic shots.