AI in Digital Marketing: Net Positive or Net Negative for the Future?

Artificial Intelligence is everywhere — and digital marketing is no exception. From AI chatbots answering customer queries in real time to algorithms personalising your shopping experience, marketers are embracing AI like never before. But with every leap forward, questions arise: Are we trading creativity for convenience? Is AI helping brands connect better, or simply flooding us with automated noise? This in-depth discussion weighs the real benefits against the emerging risks, featuring UK-based stats, real case studies, and the top AI tools shaping marketing’s future.